Sol’s Jewelry

Sol’s Jewelry has been part of the North University Drive shopping corridor in Tamarac since 1978, when founders Sol and Orna opened the business with a simple approach: treat every customer like family and every piece of jewelry like it matters. Close to five decades later, that philosophy still guides day-to-day operations, which are now handled by their son Joey. That makes Sol’s a genuine three-generation family business rather than a shop that changed hands, converted into a franchise, or got absorbed by a larger chain along the way.

The store sits within a cluster of independent jewelers that has grown up along N University Dr in Tamarac, a stretch of the corridor that has functioned as an informal jewelry district for the surrounding Broward County communities for decades. Customers who stop in looking for an engagement ring or bridal set will find a working design operation behind the counter rather than a shop that only sells from a case. Sol’s has produced more than 1,200 custom designs over the years, which means the staff spends real time sketching and building original pieces rather than just moving pre-made inventory. For anyone planning a proposal or a wedding, that kind of custom work often matters more than a big selection, since a ring can be built around a specific stone, a family heirloom, or a set budget instead of the other way around.

Beyond bridal jewelry, Sol’s handles the everyday business that keeps a neighborhood jeweler relevant over multiple generations of customers: earrings, necklaces, and bracelets across a range of price points, along with estate and heirloom pieces for anyone looking to sell, repurpose, or restore jewelry that has been sitting untouched for years. The shop also deals in certified pre-owned Rolex watches, a niche that matters in South Florida given how many longtime residents and part-time snowbirds look to buy or sell timepieces without paying full retail markups. On the service side, Sol’s offers repairs, restoration, ring resizing, and refurbishing, plus certified appraisals for insurance or estate purposes and gold and luxury watch buyback for anyone converting old jewelry into cash.

What separates a business like Sol’s from a mall kiosk or a chain jewelry counter is continuity. Having the same family behind the counter for close to fifty years means the shop has built working relationships with local goldsmiths, appraisers, and gem dealers that a rotating retail staff cannot easily replicate. It also means a base of repeat customers, some of whom bought an engagement ring here decades ago and have since come back for anniversary gifts, watch repairs, or a grandchild’s bar or bat mitzvah jewelry. The business has reportedly been developing a new flagship showroom nearby with a dedicated bridal lounge and an open workshop where customers can watch pieces being made, a sign of continued investment in its Tamarac location rather than a wind-down.

Sol’s Jewelry keeps weekday hours, open Monday through Friday from 10 a.m. to 5 p.m. and closed on weekends, a schedule that reflects a business built as much around scheduled consultations for custom work as walk-in traffic. Anyone browsing the University Drive jewelers with a custom design question, a watch to sell, or estate jewelry to appraise should treat Sol’s as a logical first stop, and calling ahead is a good idea given the appointment-driven side of the work.