Port Royal Jewelers

Port Royal Jewelers has operated as a family owned business since 1968, making it one of the oldest continuously run retail establishments on Fifth Avenue South, with roots on the avenue that predate nearly all of the boutiques and restaurants that now define the district’s contemporary identity. Founded by the Boyajian family and still connected to that family today through William Boyajian, the shop at 623 Fifth Avenue South specializes in buying and selling fine estate and antique jewelry, along with watches, diamonds, gold, and platinum.

What distinguishes Port Royal Jewelers from many jewelry retailers is its on site master jeweler, a craftsperson capable of handling comprehensive repair services and custom design work directly on the premises rather than sending pieces out to a third party workshop. That in house capability lets the shop offer a full service jewelry experience, from evaluating and purchasing estate pieces to repairing a damaged heirloom to designing an entirely new custom piece from scratch, all without a customer needing to visit multiple specialists across town.

The shop’s focus on estate and antique jewelry connects it to Naples’ particular demographic profile, a city with a large population of longtime residents, retirees, and multigenerational families who accumulate significant jewelry collections over decades. Estate jewelry in particular carries a story with it, pieces passed down through families or acquired over a lifetime, and a specialist dealer like Port Royal Jewelers depends on both the technical expertise to properly evaluate such pieces and the trust built over more than five decades in business to attract customers willing to sell or restore treasured items.

Owner William Boyajian has articulated a clear philosophy about the emotional weight jewelry carries, describing the pieces the shop creates and sells as an expression of a customer’s lifestyle and personal story rather than simply a commodity transaction. That perspective, from a family that has run the business since 1968, reflects a multigenerational understanding of the jewelry trade that a newer market entrant simply could not replicate regardless of how much capital or inventory they brought to the business.

Port Royal Jewelers keeps a Monday through Friday schedule from ten thirty in the morning to five in the afternoon, staying closed on weekends, a pattern that suggests a business built around serious, often appointment driven jewelry transactions rather than casual weekend foot traffic. For Naples area families managing an estate, seeking custom design work, or simply looking for a trusted jeweler with more than half a century of continuous operation on Fifth Avenue South, Port Royal Jewelers offers a depth of experience matched by few other retailers in the district.