Pure Florida

Pure Florida operates out of Historic Tin City, the cluster of old fishing shacks turned shops and restaurants on Naples Bay that has served as a working waterfront and tourist landmark for decades. The company runs a genuinely broad slate of on-water offerings under one operation, spanning deep sea and backwater fishing charters, sightseeing and sunset cruises, dolphin watching tours, eco and shelling tours, boat rentals and private charters, with capacity ranging from a couple on a small charter up to 130 people for a large group cruise.

That range makes Pure Florida function less like a single-boat charter and more like a small fleet operation, with different vessels suited to different products. The fishing side covers both deep sea trips out into the Gulf and backwater trips through the mangrove channels and passes closer to shore, giving anglers a choice depending on what they want to target and how much time they have. The sightseeing and sunset cruises, along with dedicated dolphin watching tours, cater to visitors who want to be on the water without fishing, taking in Naples Bay’s shoreline and the Gulf sunset from a larger, more stable vessel.

The eco and shelling tours add a more educational, nature-focused option, likely covering the mangrove ecosystem and barrier islands south of Naples where shelling is best, similar in spirit to the wildlife-focused tours run by smaller single-boat operators nearby, but backed by Pure Florida’s larger fleet and more than 20 years of operating history in Naples.

Boat rentals round out the offering for visitors who would rather run their own boat on Naples Bay than book a guided trip, giving Pure Florida a rental business alongside its charter and tour operations, a combination not many single operators on the Naples waterfront maintain. Private charters scale from small family groups up to 130 passengers, making the company a practical option for weddings, corporate events or other large gatherings that need a boat with real capacity, a niche usually filled by only the largest vessels on the bay.

Located at Tin City on Fifth Avenue South, Pure Florida sits directly among the shops and restaurants that make up one of Naples’ most recognized waterfront tourist destinations, giving customers an easy way to pair a cruise or charter with a stop at Tin City’s shops before or after heading out on the water.

Tin City itself dates back to a cluster of tin-roofed fishing and boat-building structures from Naples’ early commercial fishing era, later converted into the shops, restaurants and dockside businesses that occupy the site today. Operating from that setting ties Pure Florida to the same working waterfront tradition that shaped Naples before it became a tourist destination, even as the company’s modern fleet and broad service list reflect a more contemporary tour operation.