Bogaert Board Co (American Made SUP)

Bogaert Board Co, which now sells under the name American Made SUP, is a custom paddleboard and surfboard builder based on Goolsby Boulevard in an industrial pocket of Deerfield Beach, away from the beachfront but very much rooted in South Florida’s water sports culture. Rather than stocking mass produced boards imported from overseas factories, the business builds paddle and surf boards to order in the United States, working with individual customers to spec out a board suited to their size, skill level, and the kind of water they plan to ride.

The company’s own materials point to durability as a hallmark of its work, noting that boards built under the Bogaert name have made it across the Atlantic Ocean, a claim aimed at paddlers and surfers who put real mileage on their equipment rather than casual beach day users. The business also supports the local paddling community directly, serving as a sponsor of the Crossing for Cystic Fibrosis, an endurance paddle event that covers roughly eighty miles from the Bahamas to the Florida coast, an event that draws serious paddlers from across the region.

Because the operation builds boards to order rather than running a walk-in retail floor stacked with inventory, shoppers typically start the process online, using a customization form to spec out dimensions, materials, and finish before a board goes into production. That made-to-order model is common among small independent board shapers, who compete with mass market surf shop chains not on price or convenience but on the ability to build exactly the board a paddler wants rather than the closest available size off a rack.

The Goolsby Boulevard address places the business in a light industrial section of Deerfield Beach set back from the ocean, the kind of workspace suited to board shaping and glassing rather than beachfront foot traffic, which tracks with how the company primarily reaches customers, through its own online storefront and word of mouth in the local paddling and surfing community rather than a beachside retail presence. Directory listings show weekday business hours in the morning through mid afternoon, typical for a workshop style operation focused on production rather than retail browsing.

For paddlers and surfers in Deerfield Beach and the surrounding Broward County coastline who want a board built specifically for their height, weight, and paddling style rather than an off the shelf option, Bogaert Board Co offers a genuinely local, small scale alternative to the big national surf and paddle brands sold at general sporting goods retailers. Anyone interested in placing a custom order is best served by calling ahead or reaching out through the company’s website before stopping by, since the location functions primarily as a production shop rather than a browsing showroom.