In Coffee We Trust

In Coffee We Trust operates out of a small storefront on Harrison Street, tucked into the same stretch of downtown Hollywood that has become something of an unofficial cafe row over the past several years. The shop’s own tagline, fuel for the people, by a caffeinated bunch, gives a pretty accurate sense of the personality here: casual, a little irreverent, and built around specialty coffee rather than a broad restaurant menu trying to cover every meal.

The coffee program is the reason to come here rather than one of the bigger names nearby. Alongside standard espresso drinks, the shop has built a following for its matcha and other specialty preparations, and the pastry case leans into Latin flavors with items like pastelitos sitting next to more familiar options like chocolate croissants. It is a menu that reflects Hollywood’s mixed culinary identity rather than defaulting to a generic coffeehouse lineup, and regulars tend to have strong opinions about which pastry is the one worth ordering every time.

Breakfast and lunch items round out the menu for anyone treating this as a full meal stop rather than a coffee run, and the shop also handles catering for local offices and events, which has become a meaningful part of the business beyond walk-in traffic. The space itself is small and casual, more suited to a quick stop or working solo with a laptop than a long group hangout, though the neighborhood location means there is usually a familiar face or two at the next table.

In Coffee We Trust keeps weekday hours from 8:30 a.m. to 5 p.m. and shortens up on Saturdays, open from 10 a.m. to 3 p.m., with no listed Sunday hours. That schedule skews toward the daytime, working crowd rather than an evening hangout spot, which fits the block it sits on. The shop has grown to a second location in Hallandale Beach, putting it at two spots total in south Broward County, both under the same small, independent ownership rather than any larger franchise structure.

For anyone working in or visiting downtown Hollywood who wants a coffee shop with some personality and a pastry case worth taking seriously, In Coffee We Trust is an easy stop just off Harrison Street. It is not trying to be a destination cafe pulling people from across the county, and that neighborhood-first approach is exactly what keeps the regulars coming back.

The Harrison Street block it sits on has become something of a small food and drink cluster in its own right, with a handful of other independent restaurants and cafes within a short walk, so it is easy to make a stop here part of a broader visit to that part of downtown Hollywood rather than a standalone errand. Street parking is generally manageable outside of peak weekend brunch hours, which is more than can be said for some of the beachfront spots a mile or two east.

Given the weekday-focused hours, this is really built around the local working crowd and nearby residents rather than tourists passing through, and that shows in the atmosphere. It is a low-key, functional coffee shop first, with the specialty drinks and pastries doing the work of setting it apart from a more generic option.