Nicole’s Seafood & Prime Rib

Nicole’s Seafood & Prime Rib has operated on South Jog Road in Greenacres for roughly thirty eight years according to business directory records, a run stretching back to the late 1980s that makes it one of the oldest continuously operating independent restaurants documented anywhere in the city. That kind of longevity in a dinner focused seafood and steak restaurant, a category with generally higher overhead than a fast casual concept, points to a business with a genuinely loyal, long tenured customer base.

The restaurant operates on dinner only hours, opening at 4 p.m. and closing at 9 p.m., a schedule built entirely around evening dining rather than trying to also capture a lunch crowd. Directory listings describe a menu built around classic American seafood and steakhouse dishes, including fried oysters, sole francaise, shrimp, shrimp scampi over linguine, and grilled or blackened chicken breast, a lineup that reads like a traditional supper club menu rather than a trendy, of the moment concept restaurant.

Pairing prime rib with a seafood menu is a classic American restaurant format, particularly common at longer established, family style restaurants that built their reputations decades ago around a formula of generous portions and familiar, well executed dishes rather than culinary trends. A restaurant that has held onto that formula for close to four decades on the same South Jog Road address has clearly found a version of it that continues to work for its regular clientele, likely including generations of the same Greenacres families who have been dining there since the restaurant first opened.

The restaurant is wheelchair accessible, a practical detail for a dinner restaurant that has built a following over nearly four decades and likely serves a customer base that includes many longtime, older regulars alongside newer diners. For Greenacres residents looking for a proper sit down dinner built around prime rib and seafood rather than a quick casual meal, Nicole’s Seafood & Prime Rib represents a genuine piece of the city’s dining history, a restaurant old enough to have served multiple generations of the same local families through nearly forty years on South Jog Road.

The restaurant’s dinner only hours also reflect an older, more traditional restaurant business model, one built around a single focused evening service rather than trying to stretch staff and kitchen resources across breakfast, lunch, and dinner. That kind of disciplined, unchanging format, still intact after nearly four decades, is increasingly rare among independent restaurants and adds to the sense that a meal here is meant to be an occasion rather than a routine weeknight stop.