Urban Brick

Urban Brick operates at 112 N Woodland Blvd, in the heart of downtown DeLand’s dining district, close to Pho Company Noodle House and the busiest intersection of the historic core. The name points fairly directly toward a brick oven pizza concept, a style that has grown in popularity across independent pizzerias over the past two decades as diners have developed a taste for the charred, blistered crust and higher heat cooking that a proper brick or stone oven produces, distinct from the more standardized conveyor belt ovens used by many chain pizza operations.

A brick oven approach requires a real investment in specialized equipment and typically a longer apprenticeship for the cook managing the oven’s heat and timing, since brick ovens run far hotter than a standard kitchen oven and demand more hands on attention throughout service. That investment tends to signal a restaurant genuinely committed to the pizza as a craft rather than treating it as a fast, low effort menu item, and it gives Urban Brick a specific technical identity that distinguishes it from DeLand’s other, more traditional pizza shops.

Its downtown Woodland Boulevard address places Urban Brick within the same tightly packed restaurant block as Positano Trattoria Pizzeria and several other Italian and pizza focused restaurants, meaning DeLand’s brick oven, wood fired, and traditional New York style pizza options all sit within a few storefronts of each other. That concentration lets visitors directly compare different pizza styles within a single short walk, an unusually thorough range of pizza options for a city of DeLand’s size.

Urban style branding of this kind, pairing the word urban with a material like brick, also often signals a slightly more modern, design conscious dining room than the older, more traditional trattoria formats nearby, appealing to a customer base looking for a contemporary take on a classic dish rather than an old world Italian atmosphere. That positioning helps a downtown pizza scene avoid feeling repetitive even with multiple pizzerias operating within the same few blocks.

For pizza lovers exploring downtown DeLand specifically to compare styles, Urban Brick’s brick oven approach on North Woodland Boulevard offers a distinct technical alternative to the city’s other pizzerias, adding real variety to what is already one of downtown’s most pizza dense blocks.

The short distance between Urban Brick and its downtown pizza neighbors also makes for an easy informal taste test on a single evening out, walking from one storefront to the next comparing crust styles without needing to drive anywhere. That kind of walkable, comparison friendly density is one of the specific advantages downtown DeLand offers over a more spread out suburban dining scene, where the same range of pizza options would require a car and a much longer evening to sample.