Jessica’s Picture Framing

Jessica’s Picture Framing occupies a small storefront on 2nd Street near downtown Sarasota, run by owner Dari Williams Goggans, a Sarasota native who has become a familiar name in the local art world. Goggans was born and raised in the city and studied printmaking at what is now Ringling College of Art and Design, where she first picked up framing skills to finish her own artwork before eventually taking over this shop and turning it into her full-time business roughly two decades ago.

The shop handles framing for a wide range of items, from fine art and family photographs to sports memorabilia and other keepsakes that customers want preserved and displayed well. That range reflects the everyday reality of a neighborhood framing shop, where one customer might bring in a valuable painting while the next brings in a jersey signed by a favorite athlete, and both deserve the same level of care in matting and mounting. Goggans and her team work through options with each customer rather than defaulting to a standard package, which is part of why the shop has kept such a loyal following.

Being a downtown Sarasota shop, Jessica’s Picture Framing sits close to Main Street, the Rosemary District, and the courthouse area, making it a convenient stop for residents and business owners working in the heart of the city. Goggans has built a loyal customer base over her years running the shop, the kind of regulars who come back for every new piece rather than shopping around, which speaks to the trust built through consistent, personal service and her own credibility as a working artist herself.

The shop’s hours run Tuesday through Thursday from 10am to 5pm and Friday from 10am to 4pm, a tighter schedule than some framing shops keep, so calling ahead or checking before a visit is worthwhile, particularly around holidays when hours can shift. As a small, owner-operated business, the shop can also flex on turnaround for regular customers in a way that larger operations usually cannot, and Goggans is generally on-site to talk through a project in person.

For anyone in downtown Sarasota looking for a framer with deep roots in the local art community, Jessica’s Picture Framing is a solid choice. Goggans’ own background as a working artist gives her a practical eye for what will make a piece look its best, and her decades of ties to Sarasota mean she understands the kind of art, memorabilia, and keepsakes that matter most to the people who live here and want a framer who will treat their piece like it matters.