Boutiques & Clothing
Greiner’s Ocala
About
Greiner’s has stood on East Silver Springs Boulevard in downtown Ocala since 1962, when Augie Greiner opened the store as a menswear shop and haberdashery. More than sixty years later, the business is still independently owned and still operating out of the same downtown stretch, even though the ownership has changed hands several times along the way. Bill Davis ran the store through the 2000s, David DeSantis owned and grew it for roughly a decade after that, and since 2022 the shop has belonged to Steve and April Dixon along with Chris Harris, who took over the business with a commitment to keeping the Greiner’s name, the existing staff, and the product lineup customers have relied on for decades.
The men’s side of the store carries tailored suits and sport coats alongside more contemporary casual brands, mixing established names like Hickey Freeman with newer additions like Free Fly, so customers can find pieces that suit both formal occasions and everyday wear at a range of price points. Formal wear rental is also part of the business, making it a go to stop for weddings, proms, and other events where a well fitted suit or tuxedo matters.
The women’s section operates under the name Her Kloset at Greiner’s, and it has grown into its own destination for fashion forward dresses, separates, and jewelry. What ties both sides of the store together is the same emphasis on personalized service that has defined Greiner’s since Augie Greiner first opened the doors, staff who take the time to learn a customer’s sizing, style preferences, and the occasions they are shopping for, building relationships that in many Ocala families now span multiple generations of the same household.
That kind of continuity is unusual in retail, where independent clothing stores have struggled against both online shopping and national chains for years. Greiner’s has managed to stay relevant by combining a curated, quality focused inventory with the kind of unhurried, attentive shopping experience that a big box store simply cannot offer. The downtown Silver Springs Boulevard location keeps the shop connected to the rest of Ocala’s historic retail district, an easy walk from the square and the cluster of independent boutiques, jewelers, and antique shops that make downtown Ocala a destination in its own right.
For anyone in Marion County who wants real guidance on building a wardrobe, whether that means a first suit, a special occasion dress, or simply well made everyday clothing, Greiner’s remains one of Ocala’s most established names in retail, carrying more than six decades of local history into its current chapter under new ownership.