Boutique Flirt

Boutique Flirt has operated out of a small storefront on Collins Avenue in Sunny Isles Beach for close to three decades, according to its longstanding local business listing, making it one of the more established independent retailers left on this stretch of the barrier island. The shop sits at 17100 Collins Avenue, suite 104, in a low rise retail strip a few blocks south of Sunny Isles Beach City Hall, in a corridor where oceanfront condominium towers otherwise dominate the streetscape.

The store specializes in designer swimwear and resort wear for men, women and children, an assortment suited to a city where the beach is never more than a short walk from any address. Shoppers will find bikinis and one piece suits from labels such as Agua Bendita, Vix and PilyQ, alongside resort ready clothing from Antica Sartoria and Tempo Paris. Footwear rounds out the selection, including sandals from Ipanema and the Brazilian jelly shoe brand Melissa. Boutique Flirt also carries men’s tops, denim and polos, along with children’s swimwear, so a family headed to the beach or a hotel pool can outfit everyone in one stop rather than piecing together an order from several different stores.

Because Sunny Isles Beach draws a steady stream of seasonal residents, hotel guests and visitors from South America and Europe in addition to its year round condo population, a shop built around swimwear and resort dressing fits the rhythm of the area more naturally than a typical mall clothing store would. Prices for the swimwear and clothing carried in the store generally run from around $130 into the $300s, positioning Boutique Flirt as a mid to upper mid range option rather than a budget swimwear outlet or, at the other extreme, one of the ultra luxury boutiques found at Bal Harbour Shops just to the south.

The retailer also operates an online store, which offers complimentary domestic shipping on orders over $250, a useful option for regular customers who return each season but do not always have time to visit the physical location in person. That online presence, together with the shop’s continued operation at the same Collins Avenue address for so many years, suggests a business that has built a loyal following among repeat beachgoers rather than relying purely on walk in tourist traffic.

Because Sunny Isles Beach itself has relatively little free standing retail compared with the malls and shopping centers of neighboring Aventura and Bal Harbour, a specialty shop like Boutique Flirt fills a specific niche for residents and visitors who want beach ready clothing without leaving the barrier island. The Collins Avenue location also puts it within walking distance of several of the city’s oceanfront condominium towers and resort hotels, making it a convenient stop for anyone staying along that stretch of the coast who needs a swimsuit, cover up or pair of sandals before heading out to the sand.