Pure Spa

Pure Spa is a day spa on Perry Avenue in Fort Walton Beach owned by Tami Tourjman, whose experience the spa’s own website describes as spanning more than 30 years in the industry. The spa’s tagline, relaxation is our destination, reflects a full service day spa model that covers spa packages, massage and body work including Swedish, deep tissue, and hot stone techniques, skin care and facials, manicures and pedicures, waxing and threading, and a selection of retail products for clients to take home.

The spa keeps a five day operating schedule, open Tuesday through Friday from 10 in the morning until 6 in the evening, and Saturday from 10 until 4, with the business closed Sunday and Monday. That schedule, with the spa closed at the start of the week, is a common pattern among independent spas that see their heaviest demand from Thursday through Saturday, when clients are more likely to book appointments ahead of weekend plans or events. Perry Avenue, where the spa is located, sits in a part of Fort Walton Beach that also hosts at least one hair studio within a short distance, adding to a small but growing concentration of personal care businesses in this part of the city.

Pure Spa can be reached by phone, by email at purespafwb@gmail.com, or through a WhatsApp messaging link provided on its website, giving clients multiple ways to ask questions or request an appointment beyond a standard phone call. The spa’s website at purespafwb.com lists its full service menu along with contact information, and the business describes its approach as providing an exceptional spa experience crafted with care, skill, and genuine warmth, a description drawn directly from the spa’s own marketing rather than an independent assessment.

Because Tourjman’s more than 30 years of experience refers to her personal background in the industry rather than a stated founding date for Pure Spa itself, this listing does not include a specific establishment year for the business, since that detail could not be confirmed with certainty. The Perry Avenue address was checked against U.S. Census Bureau geocoding data and confirmed to fall within Fort Walton Beach city limits. With a published service menu covering massage, facials, nail care, and waxing under one roof, along with a clearly identified owner and working contact channels, Pure Spa offers a more completely documented picture than many of the smaller independent spas and salons found along nearby commercial corridors in the city.