Salon 230/above

Salon 230/above has operated out of a storefront on Magnolia Avenue in downtown Daytona Beach for somewhere in the neighborhood of three and a half decades, making it one of the longer-running independent salons in the city’s historic core. The salon describes itself simply as an upscale salon in downtown Daytona Beach, and its service list backs that up: hair cutting, coloring and styling sit alongside massage, facials, waxing, manicures and pedicures, which means a client can walk in for a haircut and leave having also booked a facial, all without setting foot in a national spa chain.

The Magnolia Avenue location puts Salon 230/above within a short walk of Beach Street and the Halifax River waterfront, in the same historic downtown pocket that has slowly filled back in with independent restaurants, boutiques and galleries over the past several years. Free parking, both on the street and in a nearby lot, makes it an easy stop for anyone already downtown for lunch or a stroll along the river. The salon is also wheelchair accessible, a detail that matters for a downtown business district built mostly of older storefronts that do not always accommodate every client comfortably.

What distinguishes a salon with this kind of longevity is not any single service but the accumulated trust of returning regularly for the better part of forty years. A salon that has survived multiple recessions, downtown Daytona Beach’s uneven redevelopment cycles and the arrival of national hair chains along International Speedway Boulevard has clearly figured out how to keep clients coming back, whether that is through consistent stylists, fair pricing or simply being a known, dependable name in a part of town where small businesses do not always last. The salon’s hours stretch across all seven days, including Sunday afternoons, a schedule that accommodates people whose weeks are otherwise booked solid with work or family obligations.

Because Salon 230/above is independently owned rather than part of a franchise system, decisions about which services to add, which products to carry and how to price appointments are made locally, by people who work in the building and answer the phone themselves, rather than dictated by a corporate office states away. For Daytona Beach residents who want the convenience of a full-service salon and day spa without driving out to the newer retail corridors near LPGA Boulevard or Interstate 95, Salon 230/above offers that combination in a walkable downtown setting that has hosted the business for most of its existence.

Anyone considering a visit should call ahead, since a salon offering this many services under one roof tends to book up, especially around weekends and the holiday season when downtown Daytona Beach sees an uptick in foot traffic from both residents and visitors staying along the beachside hotels a short drive away.